At EnviTronics Lab, our story begins with a passion for the land and a fundamental belief in the power of technology to nurture it. Founded in 2006 as the Irrigation & Drainage Research Group (IDRG) by academics and farmers, our roots are deeply embedded in both soil and science. To better serve the commercial R&D market, this group was formally incorporated as DurUntash Lab LLC in San Diego, CA in 2019, later evolving into EnviTronics Lab LLC as we established our operations in Western New York. Today, we serve as the dedicated R&D arm for Hydrowise, Inc. (QC, Canada), continuing our founding mission: to revolutionize environmental and agricultural management with intelligent, accessible technology.

Our Mission & Philosophy

We are driven by a simple, powerful goal: to provide truly empowering technology.

We believe innovation should not only be cutting-edge but also practical, accessible, and respectful of the people who use it. In an industry trending toward locked-down systems and recurring fees, we take a different path—one built on transparency, ownership, and trust.

Our approach is defined by these principles:

• Full Ownership: You own what you buy—outright. No mandatory subscriptions, no feature locks. Pay once, own it forever.
• Right to Repair: We design for durability and publish schematics. We believe you should be able to fix, modify, and understand your tools.
• Privacy by Design: Your data is yours. Our systems are built to keep it that way, with local-first architectures and transparent data practices.
• Open & Transparent Design: We champion open standards and publish details about our hardware and software. Knowledge should be shared, not siloed.
• DIY & Maker-Friendly: We provide the building blocks for innovators, from robust APIs to modular hardware, empowering you to create your own solutions.
• Sustainable Value: We deliver low-cost solutions through low initial investment, minimal maintenance, and the elimination of recurring fees—providing lasting value.

Our Expertise

We transform these principles into reality across the full spectrum of modern sensing:

• Sensor & Hardware Development: From durable soil moisture probes to AI-equipped imaging sensors.
• Wireless Networks & IoT: Building robust, standalone systems for real-time, private data collection.
• Software & Decision Support: Creating intuitive interfaces and algorithms that turn your data into actionable insight on your terms.

We are inherently collaborative. By partnering directly with universities, industry leaders, and growers, we ensure our technologies are scalable, from intimate research projects to expansive commercial farms.

Our Heritage of Innovation

For over 18 years, our team of makers and researchers has broken new ground with this ethos. Our legacy includes patented research, commercialized products, and a steadfast commitment to publishing and sharing knowledge. Every innovation—from our early ultrasonic sensors to today's integrated monitoring systems—is built with a focus on real-world utility, sustainability, and user empowerment.

We invite you to join us in cultivating a smarter, more sustainable, and more independent future. Let's explore what’s possible, together.